Details, Fiction and ad exchange
Details, Fiction and ad exchange
Blog Article
Determine your promoting marketing campaign aims. Would you goal to spice up Internet site visitors or generate income? Who is your audience? Identifying these areas will aid in deciding on an ad exchange aligned using your targets and personalized towards your concentrate on industry.
Having said that, the lack of in depth publisher information and facts within an open advert exchange can Restrict advertisers’ insights into the caliber of the ad stock These are getting.
With the above mentioned rationalization, we hope that you've got an extensive idea of “What's an ad exchange?”
By means of RTB, advertisers can have additional control above their getting, which cuts down on wasted ad impressions by serving advertisements to pertinent audiences and reducing advert fraud risk.
巨大的库存量：由于卖方的门槛相对较低，同时其来源可以是多个广告网络，所以相对而言，其流量是巨大的，接触的人群更宽泛。
You’ll want to barter particular person bargains with Every exchange. Usually, lesser publishers get weak profits shares since they don’t contain the leverage to negotiate greater offers.
An open up advertisement exchange provides transparency and adaptability, but they might also attract small-excellent website traffic and fraudulent activities.
In addition, be certain that the selected ad exchange has the aptitude to succeed in a broader audience. Ad exchanges that aid various relationship forms are more adept at reaching a various viewers and attracting a broad variety of offer partners.
An open up advertisement exchange is often a Market that permits all sellers, buyers, advert networks, and advertisers to accessibility the obtaining and providing of electronic inventory.
Compact businesses seeking to come up with a profit with their ads, along with huge organizations trying to achieve a global audience.
买方可以控制在哪里展示自己的广告,在哪里不展示 自己的广告;还可以使用频次上限、投放速度和其他功能来精确地控制广告的投放。
What’s extra, read more GumGum focuses generally on partnerships with the US promoting field, meaning that it’s not perfect for publishers concentrating on demographics in other geographies.
Most verticals can use TAM, nonetheless it’s ideal suited to retail and e-commerce publishers. That’s mainly because it offers usage of Procuring Insights, which reveals how your audience engages with Amazon throughout distinctive solutions.
All in all, this is excessive to handle to the vast majority of publishers. That’s why A lot of them perform with a header bidding spouse like Snigel, who'll: